Chapel Hill, N.C. – The College of Charleston has retained Jennings, the Chapel Hill branding and advertising agency, to plan, develop and execute an 18-month campaign designed to strengthen brand awareness among the College’s South Carolina constituents. Jennings won the account in a competitive agency review against several agencies from across the southeastern United States.
Jennings will be asked to showcase the College of Charleston’s exceptional academic profile and to grow its reputation among key audiences within the region. The campaign is expected to communicate the College’s position as a premier liberal arts and sciences university, placed among South Carolina’s best and most influential institutions of higher learning. Jennings will work in close collaboration with the College of Charleston’s in-house marketing and creative staff within the Division of Marketing and Communications.
“We are excited to promote the College of Charleston brand and couldn’t ask for a better assignment,”
The College of Charleston
The College of Charleston is a public liberal arts and sciences university located in the heart of historic Charleston, South Carolina. Founded in 1770, the College is among the nation’s top universities for quality education, student life and affordability. With more than 11,000 students, the College of Charleston offers the distinctive combination of a beautiful and historic campus, modern facilities and cutting-edge programs.
Students from all 50 states and some 75 countries choose the College of Charleston for its small-college feel blended with the advantages and diversity of an urban, mid-sized university. The College provides a creative and intellectually stimulating environment where students are challenged by a committed and caring faculty of 500 distinguished teacher-scholars, all in an incomparable setting. Visit http://www.cofc.edu.
About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the education, healthcare, the arts, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.
