Impel FMCG Streamlines FMCG Operations

Oct. 22, 2008 - PRLog -- PK4 Software Technologies today announced a
pioneering version of it’s OnDemand solution Impel CRM, specifically for the FMCG industry.
Impel FMCG is uniquely tailored to industry best practices, helping FMCG companies gain
tangible, quantifiable results that increase customer loyalty and improve operational
effectiveness.
According to IBEF, the Indian FMCG sector is set to treble in size from US $ 11.6 billion in 2003
to US $ 33.4 billion in 2015. The FMCG sector will witness more than 50% growth in rural and
semi-urban India by 2010, according to analysis carried out by ASSOCHAM. In April-May 2008,
the Indian FMCG sector witnessed more growth in the rural market than the urban market in
certain key product categories. For FMCG companies, extensive distribution networks and
logistics are the key to achieving high penetration in both urban and rural markets.
“For FMCG companies to succeed in rural India, providing good price points is key. To do this, all
FMCG operations have to be completely streamlined. With Impel FMCG, we provide an integrated
sales force management, inventory management, product catalog, order and invoice
management solution. With the ubiquity of mobile networks throughout rural India, our SMS
solution makes it extremely cost-effective for FMCG salespeople to add orders, status updates,
check inventory levels from whatever remote area they may be in”, said Mr. Narasimhan
Mandyam, Managing Director of PK4 Software. “Our SMS solution not only brings down the cost
of order entry by over 75%, but actually increases the accuracy of the order by reducing the
number of steps in the process. Also, the time to get an order into the system reduces drastically,
providing a killer opportunity for our customers to get product to the retailer quicker than even
local brands”,
FMCG companies like Impel’s hosted model. Since Impel is available as a completely hosted model,
it removes the typical hassles, delays and costs associated with traditional software deployments.
Since a lot of FMCG companies run very thin IT shops, they like the fact that they do not have to
deal with databases, back-up and recovery and security issues. There’s absolutely zero capital
investment and the cost of Impel subscriptions can be written off as a revenue expense, making it
very interesting to FMCG CFOs. With Impel FMCG’s pay-as-you-go model, companies need to pay
only for the actual number of users that they have, expanding only as they require, again a great
hit with CFOs.
Impel provides an easy-to-use, flexible and integrated solution that empowers companies to make
informed decisions, increasing sales success and providing exceptional customer service. With a
single monthly price, Impel customers get everything they need – a pre-sales-to-invoice solution,
backup, security, training, the latest releases and support. There are no capital expenses, support
costs or hardware/software maintenance costs. In short, peace-of-mind is what Impel OnDemand
brings to customers.
PK4 is offering a free 15 day trial of Impel. All you need to do is click on the Free Trial button on
www.impelcrm.in and start using Impel with up to 5 users from your organization. If you like it, at
the end of your trial period, just click and pay to continue your usage. It’s that simple!

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