ResearchInChina
China has already surpassed Japan, becoming the second biggest golf equipment manufacturing country. Though the development of Golf in China does not step into the maturity, the world's well-known brands of golf equipment have already swarmed into Chinese market.
As of 2008, China's golf industry has already experienced twenty-four years of development. It grew from the initial golf equipment-oriented market, to the later golf membership-oriented market, then to the present golf tournament-oriented market. China's golf industry developed stably and constantly.
By the end of the first half of 2003, the number of China's golf courses has reached over two hundreds. The number of golf courses is expected to reach one thousand in the year of 2008, and the figure will grow at an annual rate of 20% to 30% in the next a few years. Currently, China has more than one million golf consumers, and the figure is expected to grow at an annual rate of 30% in the next a few years.
Based on the information from the National Bureau of Statistics of China, the Ministry of Commerce of the People's Republic of China, The Ministry of Land & Resources P.R.C, China Golf Association and China Economic Monitoring Center, this report makes an in-depth analysis of China's golf industry regarding the aspects of environments, consumers, marketing strategies, golf courses, regional markets and development trend etc. It also analyzes the overall structure of China's golf industry and predicts the future development of the industry.
Table of content
1. Environment Analysis of China Golf Industry
1.1 Economic Environment
1.2 Social Environment
1.3 Political Environment
2. Development of China Golf Industry
2.1 Industrial Structure
2.2 Status Quo
2.3 Bottleneck and Development Strategies
2.4 Status Quo and Future Development of Indoor Golf
2.4.1 Demand
2.4.2 Supply
2.4.3 Prospect
2.5 Development of Second-hand Golf Market
2.5.1 Demand
2.5.2 Supply
2.5.3 Development Strategy
3. Golf Consumers Analysis
3.1 Golf Club Members Analysis
3.2 Golf Consumption Modes
3.3 Golf Consumption Features
4. Golf Marketing Analysis
4.1 Features and Functions of Golf Marketing
4.1.1 Features
4.1.2 Functions
4.2 Brand Marketing
5. Related Industries Analysis
5.1 Golf Real Estate
5.1.1 Momentum Caused by Golf Course Development
5.1.2 Development of China Golf Real Estate
5.1.3 Prospect of Golf Real Estate
5.2 Golf Garment Market
6. Regional Golf Markets
6.1 Beijing
6.2 Guangdong
6.3 Shandong
6.4 Yunnan
6.5 Hainan
7. Competition Analysis
7.1 Status Quo
7.2 Commercial Investment Analysis
7.2.1 Upstream Suppliers of Golf Course Investment
7.2.2 Commercial Barriers of golf Course Investment
7.2.3 Clients
7.2.4 Substitute Markets
7.2.5 Complementary Markets
7.3 Key Golf Clubs
7.3.1 Chung Shan Hot Spring Golf Club
7.3.2 Mission Hills Golf Club
7.3.3 Yalong Bay Golf Club
7.3.4 Shanghai Silport Golf Club
7.3.5 Spring City Golf & Lake Resort
7.3.6 Beijing Country Golf Club
7.3.7 Dalian Jinshi Golf Club
7.3.8 Long Island Golf & Country Golf Club
8. Development Trend Analysis
8.1 Overall Development Trend, 2008-2009
8.2 Regional Development Trend
8.2.1 East China
8.2.2 Beijing
8.2.3 Guangdong
8.2.4 Yunnan & Hainan
8.2.5 Qingdao
8.3 Market Potentials
8.4 Market Opportunities
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