Based on an in-depth investigation across Europe’s mobile markets, Quantifica has ranked the UK 5th just behind Italy and ahead of Greece.
Among other strong points, the UK benefits from strong mobile phone penetration.
STRONG POINTS
•Number of MVNO’s
•Mobile phone penetration
•SMS usage
•Average price of inbound minute
•HHI concentration index for operators’ infrastructure (value)
WEAK POINTS
•Outbound mobile voice usage
•Mobile traffic (mobile usage, mobile + landline)
•Average price of outbound calls per minute
The study also shows other interesting figures for the UK market. The UK has turned in a strong market structure performance boosted by 5 cell phone operators and 25 MVNO’s which boast a 16% market share.
The UK however, posts poor performances in terms of usage but has a relatively low average price of inbound minute compared to other countries such as Spain, Greece or Austria.
What are the consequences of MVNO performances on operators of certain countries (Germany, Denmark, United-Kingdom)?
This 5th edition compares the competitiveness of Europe’s mobile markets and provides discussion and analysis at a crucial time in telecoms regulation.
Methodology
MACRO-ECONOMIC INDICATORS:
• Impact of the mobile industry in GDP
• Mobile growth contribution to GDP between 2001 and 2007
• Mobile penetration rate (SIM cards) in overall population
• Weight of outbound mobile traffic in the country’s telecommunications industry
USAGE AND PRICE INDICATORS
3 usage indicators
• Outbound mobile consumption in minutes per SIM card/month
• Inbound mobile consumption in minutes per SIM card/month
• Number of text messages (SMS) per SIM card/month
4 price indicators
• Average price of outbound minute (€/min/month)
• Average price of inbound minute (€/min/month)
• Average price of text messages (SMS) in Euros/ month
• Average revenue per subscriber (composite) comparing subscriber composite for average consumption
COMPETITIVE STRUCTURE INDICATORS
• Concentration index for operators’ infrastructure (HHI in value)
• Concentration index normalised for operating infrastructure (restated HHI)
• Presence of virtual mobile operators (MVNO)
