Don Miguel with 949 Web Presence Management Relaunches Website Focusing on Brand Identity and Online

PR Log (Press Release) – Oct 15, 2008 – Anaheim, CA, — Don Miguel, founded in 1908, and a leading manufacturer of high-quality authentic Mexican food, offering frozen food selections such as tacos, burritos, empanadas, chimichangas, taquitos, flautas and many more Mexican foods announced its new website has gone live on-line, at http://www.donmiguel.com. Don Miguel, with 949 Web Presence Management, developed a new website, that provided a creative and impactful design clearly communicating their brand identity, provided company/product information, intuitive web-based content management tools, and structured to be very search engine ‘friendly’ and with an easy to use navigation.

“Our goal was to incorporate a website design and functionality that was very search engine friendly,” explains 949 Web Presence Management Chief Brian Schraff. “We saw an opportunity to capitalize not only on improving Don Miguel’s web presence, but to drive traffic and business with the strategies used for optimizing the Don Miguel website.”

The design and structure of the Don Miguel website allows for the easy implementation of new tools and search engine strategies as 949 can continue to build upon Don Miguel’s increasing web visibility. Not only are more potential customers finding the Don Miguel website, but they are spending more time there. With carefully constructed navigation, page organization, and engaging copy and design, Don Miguel visitors click through more pages while the website receives fewer bounces from these visitors.

949 started with a top down approach in analyzing the Don Miguel website. 949 conducted extensive keyword research, complete with a competitor website review and analysis. After developing a new website using 949’s eBusiness assessment strategy, our search engine optimization programming, directory submission, and search engine submission, the Don Miguel website was able to achieve top-notch rankings with major search engines, while almost doubling the amount of visitors and length of time spent on the site.
Key terms such as Mexican food, frozen Mexican food and lean burritos, have now achieved search positions on the top page of Google. Each of these keywords previously ranked higher than 400 for the old Don Miguel website. The chart below shows the before and after Google ranking for many of Don Miguel’s most searched keywords.

Search Engines /Keywords:   
Old Website   - New Optimized Website
lean burritos
408   - 1
healthy burritos
797   - 25
Mexican foods
849   - 14
authentic Mexican food
797   - 12
frozen Mexican food
828   - 15
mini tacos
901   - 19
Mexican food recipes
804   - 44
microwavable Mexican food
851   - 56

After 949 completed the search engine optimization engagement, Don Miguel was able to drive new potential customers to their website to find out more about their company and product offerings.