Bharat Book Bureau
Bharatbook.com launches a new report on "Low-Fat & Low-Sugar Foods -Market Assessment "( http://www.bharatbook.com/
Executive Summary:The low-fat and reduced-sugar foods market increased by 6.7% in value in 2007, up from a 4.7% rise in 2006. This is likely to be linked to continuing government messages regarding healthier eating and a healthier lifestyle, necessitated by the clear increase in numbers of overweight and obese persons, with further predicted increases posing challenges for the already overstretched NHS.
Dairy products comprise a major part of the total low-fat and reduced-sugar foods market, accounting for more than 70% in 2007. Other important sectors are ready meals, bakery products, sauces and soups, and cereal products. The proportions of their respective total markets taken by low-fat or reduced-sugar variants differ significantly — milk, chocolate and malted hot beverages, salad accompaniments, crackers and crispbreads, and ambient desserts and custards all hold value shares of 35% or more, but in other sectors these shares are much smaller.
Main media advertising expenditure on low-fat and reduced-sugar foods remains substantial, and the Government is putting pressure on food manufacturers and retailers to cut back on their promotion of foods with high-fat, -salt or -sugar contents. The Government has also been pushing through its `traffic-light' labelling scheme to show fat, salt and sugar levels, against the wishes of some manufacturers and retailers, which have devised an alternative scheme.
All the major food manufacturers and retailers are involved in offering low-fat or reduced-sugar variants of their brands, and there are strong own-label sub-brand ranges from the grocery multiples.
Key Note predicts that the growth rate for the low-fat and reduced-sugar foods market will fall in the immediate future. This is in large part due to the current trend of consumers being less interested in products sold on a slimming or diet platform and opting for those with wider health benefits. Food manufacturers and retailers have responded by developing lower-fat, -salt and -sugar levels across their ranges, with these not necessarily being classified as low-fat or reduced-sugar products. They have also repositioned many low-fat and reduced-sugar products in a `healthier for you' category, although there is still significant support being given to established brands with a low-fat heritage.
In addition, growth in the sector in the longer term is likely to be affected by the advent of foods that have been developed with appetite-suppressant qualities.
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