GLOMERA 2.0 - The new service and the new portal are now fully up and running

PR Log (Press Release) – Oct 14, 2008 – www.glomera.com is the new portal of Glomera, the platform allowing the
creation and management of interactive web TVs. With Glomera’s features creating your own
web TV is just a few clicks away!

Small publishers, SMEs, production houses, independent producers and video bloggers:
everybody can create their own Web TV and can choose the style and layout details of both
interactive boxes and TV player, in order to integrate them in every website. Glomera enables
companies to interact in real time with their end-users, enhancing retention for both old and new
customers. Glomera is as simple and funny as a game, and does not requires technical skills!

No limitations apply to the channels that can be activated. With Glomera everyone can
create their own Web TV for free, whereas a premium account is available for on-line
purchase on the website for a monthly fee of 199 €.

Customizing a Tv channel is even simpler, with multiple options to choose from – live and prerecorded
broadcast, scheduled and on demand. Each video can be matched with other
information of any kind – text, pictures, links, and downloadable files.
In addition, Glomera users can manage not only their web TV channel, but also the related
community – they can share and exchange video clips, with a further possibility for registration
and retention of visitors directly from their own website. This system leads to the creation of
social networks that include not only users but also video producers.

Channels are available on the website for on-line purchase at extremely competitive price in
order to allow the gradual growth of on-line business – the interactive web TV service has to
be within everybody’s reach.

According to the European Interactive Advertising Association, 16-24 year olds are now
accessing the internet more frequently than they are watching TV – 82% of this younger
demographic use the internet between 5 and 7 days each week and almost half (48%) claim
their TV consumption has dropped off as a direct result of the internet. The number of people
watching TV, film or video clips online at least once a month has grown a massive 150% since
2006. Social networking continues to be all the rage with 42% of internet users now communicating
via social networking sites at least once a month, putting it in third place (behind only search
and email) in terms of most popular online activities.

Glomera aims to support video producers and distributors developing new strategies – in fact
real-time statistics consent continuous monitoring of the visits to the channel, so that users can
adapt their programming according to their viewers.