Scentsational Greetings Is Giving The Gift Of Hope Through Scent For Breast Cancer Awareness Month

PRLog (Press Release) – Oct 14, 2008 – New to the scene Scentsational Greetings, an innovative greeting card company, is putting their product at the forefront to truly make a difference this October for National Breast Cancer Awareness month.

Scentsational Greetings will be offering, specifically for the cause, Ocean Breeze scented cards to evoke peace and serenity. Improving moods, lifting spirits, and bringing hope to those that may be in need of it most is their goal. Scentsational Greetings recently announced the debut of its wonderfully unique product. They were able to successfully combine the art and science of scent with the personal connection of a greeting card.

Their signature line called Scentcology 101, is a creative and vibrant line of greetings that takes gift giving to a whole new level by incorporating colorful images, upbeat verses, and remarkable scents.
Studies have shown specific positive feelings such as happiness, relaxation, nostalgia, etc, can be elicited through scent. For this amazing cause Scentsational Greetings will be teaming up with The City of Hope Not For Profit in California and Susan G. Komen Foundation and donating a portion of the proceeds from each wholesale purchase to breast cancer research. Donations will run through both the months of October and November.

Scentsational Greetings, Inc. was founded by April Seals-Partner- an entrepreneur and avid scent lover. Prior to launching this start-up venture, Seals-Partner founded and managed Innovative Affairs, a chocolate fountain rental service in Southern California. It was through Innovative Affairs that Seals-Partner came up with the idea of scented greeting cards. “Scentsational Greetings was conceived through my desire to communicate with clients using a chocolate scent,” said Seals-Partner. “My clients always raved about the scent of our Belgian chocolate. I thought about how nice it would be to send them a thank you card with the same scent.” After searching the local gift shops for such a product to no avail, Seals-Partner decided to make them herself. The Scentsational Greetings brand was born.

Scentsational Greetings adds a new dimension to greeting cards. In the past, consumers could see and feel the paper to experience a greeting. Now they can also experience the same greeting through the sense of smell.
Each greeting has a scent “definition” on the back explaining the positive effects the scent has to offer. “There is simply nothing else on the market that offers the same functionality and value as these cards.”

Seals-Partner continued, “One of the hottest trends in retail today is to engage the senses of a consumer. Americans have a passion for scented products. Our sense of smell is the strongest of all human senses and is directly linked to memory and emotion”.

Scentsational Greetings was recently selected to participate in the 2008 National Stationery Show’s Best New Product Display. “I am extremely happy with the reception Scentsational Greetings has received so far by consumers and the industry. We look forward to an extremely successful charity campaign” said Seals-Partner.Orders for Scentcology 101 cards can be placed by calling (800) 358-7801.Catalog requests are available online at: www.scentsational-greetings.com.