Enterasys Secures Lucidera For Sales Analytics As A Service

PRLog (Press Release) - Oct 13, 2008 -
San Mateo, Calif., September 16, 2008 – LucidEra, http://www.lucidera.com/index.php, the fastest growing business intelligence-as-a-service company, today announced that Enterasys has selected LucidEra to help accelerate and improve sales performance. Enterasys delivers Secure Networks™ that ensure the confidentiality, integrity, and availability of IT services and the business users that rely on them – without sacrificing performance. Instead of building a standalone data warehouse to get better forecast visibility and access to historical trending information over time, LucidEra is helping to free up IT resources by delivering dynamic pipeline snapshots and scheduled information delivery as an on-demand service.

“We’ve been relying on salesforce.com to improve our sales processes and productivity for the last five years,” said Trent Waterhouse, VP Marketing at Enterasys. “With LucidEra we’re able to quickly manage and measure changes in our forecast and take action. This level of visibility allows us to understand what’s working and what’s not so we can focus our resources and get maximum value from our CRM investment.”

LucidEra will help eliminate many of the cumbersome Excel-based forecasting and information sharing approaches and align with the current Big Machines quoting and configuration implementation for improved pipeline and margin visibility. LucidEra is a key component of Enterasys’s CRM strategy and will allow Enterasys to realize the full value of salesforce.com and BigMachines investments. This powerful trio of applications will give sales operations and regional sales directors greater insight about margins from sales quotations. LucidEra will allow them to make course corrections on sales approvals and sales operations and finance a real-time understanding of how margins are shaping up throughout the quarter.

Thousands of enterprises, government agencies and educational institutions in more than 70 countries rely on Enterasys solutions for identity-based visibility and security. “We’re excited to be able to deliver improved forecast visibility and predictability to the Enterasys sales organization, helping them to continue their growth and deliver high-quality products and services to their customers,” said Rob Reid, president and CEO of LucidEra.

About LucidEra
Founded in 2005, LucidEra was formed to shake up the stagnant business intelligence industry and traditional approaches to corporate information access and analysis by delivering business visibility as an on-demand service. LucidEra’s initial business intelligence applications are designed to allow sales and marketing organizations to optimize and improve the lead-to-billing process by allowing managers to easily identify weaknesses and strengths in the sales pipeline, uncover revenue growth opportunities, and compete more effectively with actionable information for improved business results. No More Excuses. No More Surprises. Know More with LucidEra. Visit http://www.lucidera.com or call 1-866-392-8008.