Innovative Easy2C Card service launched on World Sight Day

PR Log (Press Release) – Oct 12, 2008 – Thursday, 9/10/08, is World Sight Day which is this year dedicated to raising awareness of visual loss amongst older people. To coincide with this awareness raising event a visually impaired couple are launching an innovative venture which hopes, in some way, to help partially sighted older people and younger ones too!

Jim and Linda Lawson, who have considerable experience between them of visual impairment and older people, are launching Easy2C, a company producing a very different type of greetings card which is, as it says on the tin, easy to see for anyone with a sight
loss who can still read a little large print. Both the artwork and print size have been carefully designed to match the needs of those losing vision and those with conditions such as Macular Degeneration or Glaucoma.

The card designs are produced by a visually impaired artist qualified to degree level, Rachel Duerden, and the paper, envelopes and inserts are made from managed forests, thus environmentally friendly. 5% of the profits will go back to charities supporting and selling their work, commencing with Henshaws Society for Blind People who have very kindly offered their knowledge and assistance to get the venture off the ground and host the
points of sale for Jim and Linda.

Easy2C was created because so many older people receive cards they cannot read and often have to ask others to read them for them or just guess the name of the sender. It is sad to think that you could be sending a card that they cannot read or struggle to do so. Of those who have seen these new cards, the reaction has been fantastic. The greetings can be tailor made for different occasions as well as buying the standard greetings off the shelf
at £2.00 per card.

The ageing population of the UK will see an increase in eye problems as we are all living longer yet using our eyes as much if not more. There are now over 2.5 million visually impaired people of whom we are aware in this country and a lot are elderly. .

For further information contact Easy2C on 01704 573199 or Henshaws in Liverpool on 0151 227 1226.