The Cedar Rapids Chamber flood recovery video (Building the Road to Recovery) posted online less than one month ago has been viewed 23,183 times and from every state.
The Cedar Rapids Chamber of Commerce annual meeting (September 11, 2008) was attended by over 1,000 business people and included an emotional video, “Building the Road to Recovery”. Metro Studios, posted the video to the Internet that same day so it could be share with those who could not attend (http://metro-
“By forwarding the link, people have used the video as a way to raise awareness around the country about the flooding and ongoing recovery,” said Keith Hindman, COO of Metro Studios. Hindman went on to say, “The Cedar Rapids Chamber has been thrilled with the impact this video has had and surprised by its viral life…traveling across the country in days. It is only in the last couple of years that high-quality video on the Internet has been possible and this shows the impact of such viral marketing.”
Viral marketing is creating something delivered via the Internet that can be passed on to friends, family and colleagues around the world at the click of button. The Internet is fast becoming the medium of choice for delivery of video. No longer are video projects confined to sending a DVD in the mail, but are now quickly distributed worldwide.
If you would like more information about this topic or would like to schedule an interview with Keith Hindman, call 319-363-2002, ext 207 or e-mail keith@metrostudios.net.
