Chicago is notorious for its fiercely loyal Cubs and White Sox fans and the Chevy promotion was aired on the city’s most watched screens in neighborhoods surrounding both ballparks. From the Mullen’s on Clark location alone, 170 SMS messages were sent during the campaign to a dedicated short-code.
The Chevy World-Series campaign was also structured so that responses could be tracked by each of the 18 individual bar locations. To alleviate growing consumer concerns about SMS spamming, OnSite also ran a house ad that advised patrons that “all text message campaigns shown on the OnSite screen are spam-free.”
While text-to-win campaigns are not a new concept, they are growing in popularity as advertisers and bar owners implement programs to promote specials and events, encourage brand loyalty, and offer interactive game. With OnSite, advertisers have a turnkey way to implement and promote SMS campaigns using out-of-home media in a sports-oriented, highly social, out-of-home destination.
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About OnSite Network
OnSite Network, Inc. is a digital out-of-home video network reaching sports fans and young adults in independently-
More information available at: http://www.osn.net.