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Chicago’s Baseball Playoff Run Stops While Text-to-Win World Series Ticket Promo Ends with Homerun

The Opportunity for Chicago Cubs Versus White Sox “Crosstown Classic” World Series Created Momentum for Chevrolet Promotion That Aired on the OnSite Network.

Jersey Winners from Mullen's on Clark
PRLog - Oct. 10, 2008 - CHICAGO -- OnSite Network, Inc., on behalf of its advertiser client Chevrolet, recently presented employees and management of Mullen’s on Clark, a popular sports bar in Chicago, with 15 authentic Chicago Cubs jerseys for their participation in the Chevy text-to-win World Series Ticket promotion.  The presentation of jerseys was the culmination of a 6-week Chevrolet campaign that featured ads on OnSite’s out-of-home digital video network of high-definition TVs.

Chicago is notorious for its fiercely loyal Cubs and White Sox fans and the Chevy promotion was aired on the city’s most watched screens in neighborhoods surrounding both ballparks. From the Mullen’s on Clark location alone, 170 SMS messages were sent during the campaign to a dedicated short-code.

The Chevy World-Series campaign was also structured so that responses could be tracked by each of the 18 individual bar locations. To alleviate growing consumer concerns about SMS spamming, OnSite also ran a house ad that advised patrons that “all text message campaigns shown on the OnSite screen are spam-free.”

While text-to-win campaigns are not a new concept, they are growing in popularity as advertisers and bar owners implement programs to promote specials and events, encourage brand loyalty, and offer interactive game. With OnSite, advertisers have a turnkey way to implement and promote SMS campaigns using out-of-home media in a sports-oriented, highly social, out-of-home destination.

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About OnSite Network

OnSite Network, Inc. is a digital out-of-home video network reaching sports fans and young adults in independently-owned sports bars and leading sports-oriented restaurant chains nationwide. Using its OnSite Edge™ platform, OnSite enhances the consumer TV viewing experience by “wrapping” the commercial TV picture with additional entertaining content and venue-specific messaging. On a daily basis, OnSite publishes content that creates conversations, interactive sports games, SMS campaigns, and national advertising and bar promotions.

More information available at: http://www.osn.net.

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Source:OnSite Network, Inc.
Location:Chicago - Illinois - United States
Industry:Advertising, Media, Marketing
Tags:out of home, sms promotion, on-premise, Advertising
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