First Swiss Poster Campaign to Use Image Recognition Technology

PR Log (Press Release) – Oct 09, 2008 – A photo of the poster will be your opportunity to win in the new drawing of the cantonal state lottery Swisslos. The image recognition software by kooaba AG makes this possible.
Just by taking a picture of the poster with your mobile camera and sending it by MMS to kooaba allows you to participate in the drawing of the new lottery scratch tickets of Swisslos. You will immediately receive a text message on your mobile at no charge, confirming participation.

Aside from recognizing the poster and sending the text message, kooaba will also provide its customers with a contest system. This means that each participant can only participate once in the contest and will receive a corresponding text message if he/she attempts to participate in the contest a second time.

"We are proud to be implementing a mobile marketing campaign in this form for the first time in Switzerland. The ability to enter into a dialogue with the customers by means of a poster, bringing our own brand right to the mobile phone of the users and at the same time conveying the advertising effect of similar advertising media, are changing marketing rapidly", says Marc Steffen, the Marketing & Sales Manager of kooaba.

In the first two weeks of October, you will see the Swisslos posters throughout the Zurich city area, in the central railway station, other train stations as well as tram stops. Anyone with a residence in Switzerland or Liechtenstein can participate until 30/10/2009; the winners will be notified in writing.