The document is a must-read for software vendors, providing them with the necessary knowledge in order to get user data from their sites and employ it in a revenue-productive manner.
"Every software vendor that has an online business strives to be highly efficient regarding the selling of his software. By understanding better the users that get on his website, he can further enhance this efficiency and be able to put into action a strategy that will take his software business forward and increase his revenue", says Adriana Iordan, Web Marketing Manager, Avangate.
"Analytics miniBible for Software Vendors" helps software vendors: (1) centralize all the tracking data for the website, the software application and the shopping cart in one place, linking them real-time in a dynamic way; (2) find out the success rate of the shopping carts supplied by eCommerce providers; (3) get extra data about their users, which is not explicitly available in the Google Analytics interface; (4) understand exactly how the analytics tracking service works. Software vendors will also see the main advantages and best practices corresponding to each issue.
The practical implementation is extremely simple for software vendors using Avangate. The eCommerce platform features a Web Analytics module, which efficiently integrates the data from the vendor's website with the one from the shopping cart. Along with advanced tracking tools from the Avangate Control Panel, software vendors are empowered to achieve great results in terms of sales and web exposure.
"Analytics miniBible for Software Vendors" is available for free on the company's official website, www.avangate.com. For software business relevant know-how make sure to visit the company blog and the Resources Section, take advantage of the free tools offered by Avangate (PAD Validator, PAD Promoter) and consider subscribing to Avangate Digest, a resourceful monthly newsletter including trade tips and industry expert interviews.
Avangate is committed to providing quality knowledge and free access to basic business resources & tools to ISV professionals, while continuously improving its service portfolio with flexible, business oriented solutions. Avangate's expertise in the software marketing services field can help vendors generate online software sales by increasing the website's visibility in all major search engines and distributing your product among the top ranked download sites and software directories on the Internet. Further more, the company's specialists can better structure the vendor's website and content, making sure it clearly presents the power and benefits of the products and convincing the site's visitors to download and try them.
About Avangate
Avangate provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the ARMS reseller management program specifically designed for software sales.
More information can be found on the corporate website, at www.avangate.com
Media Contact
For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate
+31 20 890 8080
press@avangate.com
