DTG (direct-to-garment)
Conventionally, t-shirts are screen printed. This familiar technique has several limitations, specifically the number of colors you can use in your design and the quantity that you must order. Normally, these two variables determine your cost.
The new technology also makes it possible to do lower runs with millions of color possibilities. Tommy Desmond, the President & CEO of 248creative LLC, says this of the new offering:
"I've been printing custom t-shirts for a long time and nothing has made as much of a ripple in the industry as this [DTG] technology. I have personally pulled prints off the line and just stared at them in amazement. This kind of printing simply wasn't possible a few years ago."


