Livermore Chamber of Commerce
The Livermore Chamber of Commerce has launched a new Web site (http://www.livermorechamber.org)
Livermore Chamber CEO, Dale Eldridge Kaye said, "In the first month since the site went live, site visits have increased 100% and the number of pages viewed has increased a whopping 400%, due to the new, easy-to-use structure and search engine optimization."
Lou DiGuisto, Senior Partner of Louws Management, a consulting company for the top ad agencies around the world said he "was very impressed with the Web site's look and feel, easy navigation and relevance."
The Web site was designed to help brand Livermore as a destination, promote the Livermore Valley Film Commission, assist in the Chamber’s effort to go green by cutting down on paper and most importantly, to give Livermore Chamber members the ability to effectively promote their business.
According to Kaye, the most beneficial feature of the Web site is the optimization done by Petty, who is an Internet Marketing Consultant. "When your average rate of time on the site goes up 60 percent, your members benefit. When the number of pages viewed goes up 400 percent, your members benefit. When new visitors who have never been to site before goes up significantly, your members benefit."
She added that during economic downturns, it is essential for the Chamber to be creative in the ways they can promote their members' businesses without additional costs. "With more advertising being done on the Web than any other medium, it made sense for us to redesign our Web site to give our members the advantage of a cutting edge marketing tool."
The site also offers members interactive photo albums for ribbon cuttings, member events, and an interactive calendar with search, list and the ability to export to desktop calendars. The Chamber has had a blog for member input (http://www.livermorechamberblog.com) and has been on MySpace.com (http://www.myspace.com/
