Free Fuel Promos
Vermont – While the big oil companies rake in billions in profits, they are in a fierce battle for customer loyalty. Competition between major brands for consumer business is so intense that oil companies are actually paying businesses to give away ‘Brand Loyalty’ incentives to get you to use their brand of fuel, regardless of the retailer you choose to fill up your tank.
These increasingly popular programs are offered to businesses in the form of ‘Brand Loyalty Incentives’. Businesses buy blocks of Free Gas certificates to give away as promotion incentives to existing and potential customers. For example a $100.00 certificate to take a test drive in a new vehicle, or up to $500.00 in free gas as buying bonuses for nearly any product imaginable. Furniture stores, auto dealers, even non-profits organizations can leverage their fuel dollars by taking advantage of these programs.
Suppose that you, as a business owner, want to provide a generous holiday bonus without breaking the bank. Free Gas certificates are a perfect way to reward both customers as well as employees. Businesses buy blocks of certificates for pennies on the dollar, yet recipients get the full face value of the certificates, usually ranging form $100 up to $500 dollars. Because these are ‘Brand Loyalty’ incentives consumers must choose any one brand per certificate, which guarantees that the next time you need to fill up you most likely will buy that particular brand, creating ‘brand loyalty’. And what do the consumers get? How about a $25.00 gas card for each month they submit $100.00 worth of receipts for their chosen brand? Not much of a hurdle to get a $25.00 gas card, which effectively increases the consumers buying power - $125.00 worth of gas for $100.00 out of pocket. Not a bad deal in anyone’s book.
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