Alerte, Carter & Associates Presents Ella By J. Borgella

Sept. 30, 2008 - PRLog -- Known for high glamour, Wilhelmina model/ American Idol Joanne Borgella has worked her magic to create a spectacular handmade collection. This product line combines natural materials, earthy colors and rich textures for an evening out on the town or on the red carpet. “I wanted to create a glamorous and luxurious collection, so that each piece provides that all-important final touch to an outfit”.
“These products appeal to everyone from the fashion-conscious adult to the, Hollywood starlet”, said Joanne Borgella, designer of the handmade jewelry.

The classy and sassy collection makes a statement with clusters of eye-catching stones allowing customers to choose individual pieces. Ella by J. Borgella mixes dazzling crushed crystals, which can be coordinated with an essential black dress in order to dazzle just in time for the party season. Femininity takes shape when wearing a piece from the collection. It makes you feel sexy and sassy. With Ella by J. Borgella, every girl can feel like a star.

WHERE: 515 W. 52nd St. & 10th Ave. **Rooftop**
WHEN: Tuesday, September 23rd from 7:00PM – 10PM

Confirmed Media Coverage: Wire Image, Getty Images, Essence Magazine, Ebony Magazine, People Magazine, Fashion News Live, Us Weekly, Style 1 Media, NY Post AM New York, more TBA  

Invited Guests Include:  Kerry Rhodes of the NY Jets, Geoffrey Pope of Cincinnati Bengals, Actor Shaun B’Laurent, Actress Alexis Diaz, Actor Wendall Jordan, Celebrity make-up artist AJ Crimson, Artist Olivia, BET’s Alisha Renee, Super Model Miguel Perdomo, Danity Kane, Singing sensation Nina Sky and Radio Personality Wendy Williams

Ashley Stewart, Azad Watches and Steaz Energy Drink, are sponsoring the event.

About Ella by J. Borgella
Ella is handmade jewelry, based in NY, New York which creates and markets handcrafted necklaces and rings for women with materials including semi-precious gemstones, precious metal, crystals, and hand painted beads. Ella by J. Borgella is sold via the website at www.ellathecollection.com (launching September 23rd, 2008) and at trade shows throughout the year. The items range price from $50 - $400. Customers may select big and bold rings and glamorous necklaces from the online boutique.