Christmas is for the homeless. Ever since that wonderful night all those years ago when someone took pity on the plight of a homeless couple and offered them refuge in a stable, Christmas has always had a very special association with homelessness and having no place to stay for the night.
But already, in Ireland, all the indications are that this Christmas is going to be a particularly hard one for homeless people, for the poor and for those living on the margins of society in Ireland. That’s why the message of Christmas from Threshold Ireland, the agency working to bridge the gap between housing and homelessness in Ireland, this year is: go online to www.threshold.ie and help the homeless this Christmas by purchasing Threshold Christmas Cards.
Talk to Bob Jordan, Director, Threshold, and he’ll tell you that the income received from sales of Threshold Charity Christmas Cards for the homeless in Ireland is more important than ever this year. “We are urging Irish people and Irish companies not to forget the homeless this Christmas,” says Bob. “We are asking you as a matter of urgent priority to buy your Christmas cards from Threshold this year at www.Threshold.ie.”
After a particularly miserable, wet, cold summer, the homeless in Ireland are now feeling the icy winds of the sharp downturn in the Irish economy. And charitable agencies, such as Threshold are experiencing a growing sense of unease as government calls for cut-backs on public spending become louder.
All throughout the summer months, Threshold has observed with deepening concern an increase in demand for its services and an increase too, in the amount of suffering and hardship experienced by those who are living on low incomes in rented accommodation in Ireland.
Now, as winter approaches, things are expected to become even more difficult, particularly for the elderly and for those with young families. That’s why the money earned from sales of Christmas cards is so important for Threshold this year. Every single euro that Threshold receives from the sale of Christmas cards goes directly towards helping to alleviate homelessness in Ireland.
“We’re hoping for a big increase in Christmas Card sales this Christmas”, says Bob Jordan, “for the simple reason that we badly need the money.”
And Threshold is hoping that, this year, more Irish companies and businesses than ever will help the homeless by buying their Christmas cards from Threshold. ‘We have two very attractive Christmas Cards for sales this year,’ says Bob. ‘And they can be purchased online from our website www.Threshold.ie ’
The message of Christmas this year is go online to www.threshold.ie and help the homeless this Christmas by purchasing Threshold Christmas Cards.
