Need Help In Direct Mail Marketing?

Sept. 29, 2008 - PRLog -- Cactus Mailing Company, a direct mail services firm based in Scottsdale, Arizona, has already launched a direct mail marketing consultation service.  The service is designed to create a specific action plan for businesses that require direct mail as part of their advertising campaign.

The consultation service is free of charge to people who wish to avail of the direct mail services and related products provided by Cactus Mailing.  The strategic plan for the direct mail marketing campaign will include several factors, such as whom to send the marketing materials to, the type of messages and advertising materials that will appeal to this target audience, and the frequency by which the advertising materials will be sent.

Mike Ryan, president of the Cactus Mailing Company, said on the company’s official website that direct mail marketing, especially postcard marketing, is an easy, painless and fast method of advertising that any business can get into, regardless of the industry.  Postcard marketing in particular works because it forces marketers to be brief with their sales copy.  Brevity and a definite action plan both make the product being advertised easy to remember for the target audience.

Another factor that Mr. Ryan stressed in the success of a direct mail marketing campaign is regular repetition.  He said that repeatedly sending postcards or other sales materials to the business’ target audience helps in making the brand name stick to the mind.  If people keep seeing the name of the product, Mr. Ryan adds, the name will create an impression on these people, and they will eventually remember the product name when they need it the most.

Targeting the right people also plays an important factor in generating positive results in a direct mail marketing endeavor.  What are considered to be the right people in advertising are the people who are in the correct age group, income bracket, and perhaps gender, that will have a need for the product that the company holding the advertising campaign is selling.

Part of the free consultation services that Cactus Mailing Company offers is a guide on the right direct mail marketing materials that businesses may need with regards the industry to which they belong.  What can be considered to be the right advertising materials depends largely on the kind of industry the business belongs to and its target client base.

Direct mail postcards are the advertising materials that Cactus Mailing Company specializes in.  Aside from these postcards, the company also designs and prints out brochures and flyers in different types of finishes.  The company, in addition, can handle mailing and delivery to the post office. Various mailing lists such as occupancy mailing lists and residential lists are also available to interested clients.

# # #

Cactus Mailing Company is a family-owned business that made its start in 2001 through launching its very own direct mail marketing campaign to let its potential customers know that it is around to serve their needs. To avail of the free consultation services on direct mail marketing, interested clients may call 1-866-443-1442 from 8:00 AM to 4:30 PM Arizona time. They may also visit the website, www.cactusmailing.com, for more details.