Serious Technology races into Singapore

PRLog (Press Release) - Sep 29, 2008 -
SINGAPORE, Serious Technology (Serioustec) is making in-roads into Singapore publishing market through the newly incorporated local entity. Already present in the local publishing market with three clients: Viscion Media Group, Expat Living and Editec International Pte Ltd, Serioustec appoints Mr Bruce Persaud as the new managing director.  Bruce is well known in the publishing industry around the region through his previous work with Adobe Systems Pte Ltd. Bruce comes with a wealth of experience from Adobe Systems where he was responsible for bringing new innovative solutions for design, web, video and mobile to the media and publishing industry in Southeast Asia .

"We are happy to have Bruce joining the 'serious' family as he brings on vast experience and contacts in Singapore as well as the region, This also marks the maturity of Serioustec as Bruce will not only be looking at the Singapore market but also emerging markets in Southeast Asia" quoted John Fong, Chief Executive of Serioustec Group of Companies.

"We will continue to push both our own products such as Newsroom Dashboard, Softpress and Dakode whilst continue to explore new opportunities for WoodWing Publishing Solution, ELVIS - Content Management and TELL Advertising solution, currently, we have clients spread from Cambodia to Indonesia and we are positive with the market potential in this region", added Bruce Persaud, Managing Director of Serious Technology Pte Ltd.

Softpress is an innovative "virtual" publication tool that provides publishers and advertisers feedback and enables them to monitor response with the unrivalled "dot-reporting" system — monitoring ad clicks and reader viewing preferences real time basis.

Dakode provides the latest technology to bridge print-to-mobile based on the industry standard 2D Barcodes. It will provide a new revenue channel to traditional print publishers to further expand their advertising and editorial reach.