A national market research company, The Gallup Organization, has released findings from a multi-year survey that analyzed the relationship between the attitudes of a company’s employees and its critical business outcomes. The findings indicate that the impact of attitudes on revenue, profitability, customer loyalty, and employee retention is significant. Commenting on the results, ActionCOACH founder and CEO Brad Sugars noted that small-to-medium sized businesses can benefit the most from an enthusiastic, focused workforce.
“Larger companies typically have thousands of employees,” Sugars said, “so that a few disgruntled team members do not necessarily affect everyone. Small–
The Gallup survey sought responses from more than 100,000 employees of 2,500 companies and business units in 12 industries. In addition to hard data confirming the negative implications of poor attitudes, the survey also identified specific
employee attitudes that can improve business outcomes. Those attitudes are represented by these quotes from the respondents:
"I understand what is expected of me."
Clearly defined responsibilities and processes make employees comfortable and confident. If the company does not have one, consider creating an Employee Manual that documents every employee’s responsibilities.
"I have the resources and tools I need to execute my responsibilities."
Minimize frustration by providing hard-working, dedicated employees everything they need to succeed. Clarify team structures and the chain of command.
"I am fortunate to have the opportunity to work at a job I like every day."
Recruit employees who match the company’s culture. Use behavioral and personality assessments to confirm their suitability for the position.
"I have received recognition for my work."
Demonstrate appreciation for dedicated employees consistently. Acknowledge great accomplishments, but also recognize smaller successes – especially team projects.
"The company cares about me as a person."
Initiate processes that ensure each employee receives personal attention. Encourage outside activities and serve as a role model for a well-rounded work/home life.
"My opinions count."
Employees appreciate the opportunity to be heard – especially on business-related issues. Institute an open door policy and schedule quarterly town hall meetings.
"I feel that my job is important."
Acknowledge the importance of every employee’s contribution to the company’s value proposition.
Building team spirit and job satisfaction pays for itself in dedicated, loyal, and hard-working employees. A competent Business Coach can review a small-to-medium sized company’s workplace environment to suggest improvements that enhance profitability by creating long-term client relationships.
