It is unfortunate, but it happens. Natural disasters strike somewhere in the US every year. Earthquakes, floods, tornadoes, hurricanes – even volcanoes have devastated different areas in recent memory. For the owners of any small-to-medium sized business that had the bad luck to be in a disaster zone, the task of rebuilding can seem overwhelming. Many companies never do rebuild. Assuming that the owners are willing and financially able to rebuild, the services of a competent Business Coach can make it possible.
“Many business owners were already struggling under horrendous workloads before the roof blew off or the site flooded, et cetera,” according to ActionCOACH founder and CEO Brad Sugars. “Business Coaches bring “instant expertise” from years of experience as successful entrepreneurs or veteran corporate executives. As “plug-and-
A well-trained Business Coach is able to see the big picture. After a disaster, on the other hand, the owner is usually struggling with dozens of small emergencies. The Business Coach can be the stabilizing influence who, detached from the emotions of the moment, can objectively assess the company’s true priorities. S/He can provide a valued second opinion regarding rebuilding efforts from a business perspective and suggest innovations that can make the business more successful the second time around.
It is said that ‘every storm has a silver lining,’ and an expert Business Coach can help business owners find the silver lining behind their disaster. Take the opportunity to reconsider every aspect of the business – from the business model and value proposition to the location and facilities to the processes and personnel. Make the business stronger by eliminating the inefficiencies that were built into the previous existence.
Perhaps, the disaster provides the owner with the motivation to make major changes to his/her life. It could represent a chance to escape a business that had long ago lost its thrill for the owner. If so, a Business Coach can provide expertise on closing down the financial ties to the defunct business. S/He may recommend that any salvageable assets be liquidated. Or, it may make more sense to rebuild and place the brand new facilities on the market. By discussing his/her hopes and dreams with the Business Coach, the owner can receive valuable, objective advice and assistance in achieving those dreams.
Natural disasters are terrible events, but they don’t have to mean the end to the business owner’s lifestyle and future happiness. In fact, they can open the door to a brand new, better life. A Business Coach can make that happen.
