LUXURY TRAVEL BUTLER attracts the attention of the Russian market

PR Log (Press Release) – Sep 25, 2008 – LUXURY TRAVEL BUTLER will be featured with a two-page report in the Russian annual catalogue of luxury travel: “International Leisure world”,  targeted at the Russian luxury travel segment.  With a print run of 35.000 copies, “International Leisure World” targets both the elite Russian traveller and their travel agents.  

One third of the copies are mailed directly to high-level Russian consumers to act as their guide for the coming winter and summer seasons. Substantial numbers are also sent directly to leading specialised Russian travel companies. The balance will be distributed through a well established network of elite events and exclusive outlets.

Elite Russian clients
The Russian economy is currently enjoying between 10% and 20% annual growth.  Russian affluent travellers spend an estimated budget of 6.800 euro (10.000 USD) and 13.600 euro (20.000 USD) per trip.  Some of them belong to the group of ‘Ultra High Net Worth Individuals’ with financial assets worth at least 20 milllion euro (30 million USD).  

The two-page feature of LUXURY TRAVEL BUTLER in “International Leisure world” is a first step in its strategy for attracting the attention of elite Russian clients.