WebMetro Helps Internet Marketers Charge Through the Online Advertising Maze

Sept. 24, 2008 - PRLog -- From the perspective of a direct response marketer where every marketing dollar is held accountable to the end game of customer acquisitions, the media mix is often quite different from what's hot and hyped. In a featured advertising session at Online Market World 2008, WebMetro Vice President of e-Marketing Michael Behrens will reveal how the interactive direct marketing world has dramatically evolved to require much more than just a search engine marketing campaign.

“As online competition increases and media selections become more fragmented, advertisers are constantly bombarded with a flood of Internet marketing options. It’s increasingly difficult for online advertisers, especially direct response marketers, to determine where their Internet marketing dollars will yield the greatest return,” commented Behrens.

Through real world client examples and case studies, Behrens will share how direct marketers are effectively integrating online video, banner advertisements, and contextual ad buys into their media mix. “Search engine marketing, including pay per click advertising (PPC) and search engine optimization (SEO), are still core marketing elements for successful Internet marketers. However, online advertisers wanting to take their business to the next level must also engage what’s working beyond search engine marketing.”

Online Market World is the premiere event for online sellers and marketers dedicated to taking their businesses to the next level. For companies that market and sell on the web, Online Market World 2008 brings together the best innovative minds in the industry, to help people learn how to market products better; how to exploit the growing list of online markets (such as Amazon, Google, Yahoo!, MSN, Facebook, Shopping.com, etc.) while implementing successful multi-channel sales and service strategies.

Online Market World will be held at Moscone West Convention Center in San Francisco, October 1-3, 2008.

For more information about Online Market World or WebMetro’s upcoming Internet marketing events, contact WebMetro at (866) 922-4632 or info@webmetro.com

About WebMetro
Since 1995, WebMetro has delivered powerful Internet marketing services to help online advertisers maximize ROI and profitably gain market share. Headquartered in Los Angeles, WebMetro is one of only four agencies in the Southern California area named a Top Interactive Agency by BtoB magazine, a premiere marketing authority. Internet marketing services include pay per click advertising, search engine optimization, Internet consulting, e-Commerce development, website design and development, online video marketing, and web analytics. WebMetro, one of America’s Fastest Growing Private Companies honored by Inc. magazine, publishes a blog titled Digital Marketing Factor at www.webmetro.com/Blog/ with Internet marketing insight, advice, and musings. For more information on how WebMetro helps online advertisers Unleash the Power of Digital Marketing, call (866) 922-4632 or visit www.WebMetro.com.

Contact:
Lydia Chen Shah
909.599.8885
webmetro@webmetro.com

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Top interactive agency providing innovative Internet marketing solutions including search engine optimization (SEO), pay per click advertising (PPC), website design, web analytics, eCommerce development, video marketing, and consulting services.