Many business to business sales professionals are facing their first major economy slowdown at present, but it doesn’t have to be doom and gloom explains one of the UK’s most experienced sales leaders.
Brett Lyons, Managing Director of The Leadership & Sales Academy (TLSA), has seen it all before. Noticing many organisations making the same mistakes made during the early 1990’s economic downturn, Lyons admits that it is a huge job trying to educate sales professionals to get it right during difficult times, though he is happy to share his wisdom.
Lyons said, "Part of the problem is that many of today’s top sellers weren’t around in 1991 and believing that working harder will solve the problem simply isn’t true. Understanding how to work differently can make a massive difference and that is something we are trying to instil through our professional selling courses".
Always happy to share knowledge, Lyons has written a white paper ‘Selling in Hard Times’ which he has made available via the web as a free download.
“We have had a tremendous response to the white paper, with contacts as far as Australia downloading copies. A healthy economy benefits us all so it’s not a case of us keeping all of our trade secrets for clients, though we’ll work with them closer to ensure they are implementing the right selling strategies”, quipped Lyons.
For more information please download “Selling in Hard Times” white paper by visiting: http://tlsa-
Notes for Editors
About The Leadership & Sales Academy
TLSA’s consultancy and development products provide real-world support in Leadership Training, Sales Management Training and Sales Training.
TLSA uses top-flight consultants, unique training products, ground-breaking techniques and individually-
http://www.tlsa.co.uk
