Say "C-ya!" To Ugly Post Maternity Undies And Say Hello To Czela Bellies Cesareanwear!

Sept. 23, 2008 - PRLog -- Czela Bellies-CesareanWear(TM) launches style savvy, functional and fashionable underwear specifically designed for new moms who have recently undergone a c-section. New moms hail Czela Bellies the perfect transitional option; pre-sexy, black lace and post the hospital meshies.
Worn *after* the scar site no longer requires medical attention, these cool boy short inspired undies are designed to protect, soothe and comfort mom’s incision area. Czela Bellies internal ultra soft front lining provides a layer of luxurious comfort between binding waistbands and the recent incision.
Czela Bellies come in a variety of styles; think paisley and leopard, nude and floral-- the unique collection has something for every new mom’s distinctive personality. Each pair is made from ultra comfy stretch fabrics, which can be worn with the waistband either higher or pushed down lower, as your scar area subsides on the belly.  While most women toss their post surgery unmentionables once there is no need for any extra buffer, Czela Bellies moms have admitted these cool undies have established regular residency in many veteran moms underwear drawer!
Czela, pronounced "CHEL-AH," is derived from the Hungarian word "csilla" meaning celestial, thus helping you celebrate your own celestial belly.
After a recent and repeat cesarean section delivery, Jennifer Bourgoyne, the Founder & Designer of Czela Bellies CesareanWear™ was frustrated by the discomfort that even a pair of soft undies caused her, much less anything with a waistband, thus her own “AHA!” moment was born.  “This was a very overlooked market, yet 3 in 10 American women give birth by cesarean, which is a major abdominal surgery,” said Bourgoyne. “My own birthing experiences and recovery spurred me to design really fun and interesting undergarments that make a new mom feel hip, fresh, flirty, and definitely more comfortable with her transitioning body.”
Celebrity moms have also found their way to the ultra comfy and fashionable boy shorts, including Tori Spelling and Ashlee Simpson. There are also celebrities who don’t end up having C-section yet add Czela Bellies to their list of new mommy must haves.
Czela Bellies can be purchased via the online store or at select retailers. For more information or to purchase your own pair,  visit: www.czelablue.com.

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About Czela Blue & Czela Bellies CesareanWear (TM):
Czela Bellies CesareanWear are the orignal comfort AND fashion undergarment made specifically for today's hip and lovely C-section moms. Czela Bellies can be purchased via the online store or currently at select Canadian, Los Angeles & SF Bay Area retailers. For more information, please contact www.czelablue.com.