Bharatbook.com launches new report on "Mobile Messaging Business and Technology". (http://www.bharatbook.com/
Coverage includes MMS challenges for mobile operators such as content adaptation, bulk messaging, handset configuration, and WAP push. Emerging market opportunities including mobile marketing and unified messaging (UM) are also evaluated. Select vendors and service providers in the space are classified by category including Equipment Vendor Providers, Independent Solution Vendors (ISV), Systems Integrators and Consultants with reference examples for each category. Some content based applications are referenced including SMS, MMS, and IVR based applications and content.
This publication also provides the reader with an understanding of both basic and more advanced technical details of mobile messaging functionality. Coverage includes basic messaging architecture, protocols, addressing, routing, message flows, billing, and functionality including Short Message Service (SMS), Enhanced Message Service (EMS), and Multimedia Message Service (MMS). More advanced topics are also addressed including SMS spoofing, Digital Rights Management (DRM), Unified Messaging (UM), and MMS interoperability. The publication also compares and contrasts SMS vs. MMS vs. e-mail are MMS vs. Instant Messaging (IM).
Target Audience
Mobile VAS Equipment Vendors, Independent Solution Providers, System Integrators and related professional services companies
Personnel responsible for mobile messaging, Value-added Services (VAS), Sales and Marketing and personnel responsible for growth of ARPU
Providers of VAS applications such as televoting and mass calling events
Technical target audience comprises system architects, technical consultants, and industry analysts.
For more information, kindly visit - http://www.bharatbook.com/
Contact Information
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Phone : +91 22 2757 8668 / 2757 9438
Fax : +91 22 2757 9131
E-mail : info@bharatbook.com
Website : www.bharatbook.com
