Infinite love - Ernest Jones Announces New Octelle Diamond Collection

PRLog (Press Release) - Sep 19, 2008 -
Ernest Jones has announced the new and exclusive Octelle Diamond Collection, featuring a range of elegant diamond pendants, diamond rings and diamond earrings. The Octelle Collection offers classic, vintage inspired jewellery with a unique and diamond cut for added dazzle. Available now at www.ernestjones.co.uk and in selected Ernest Jones stores.

The Octelle name is derived from the symbol of “infinity” or “forever” being similar to a figure 8. The symbol is similar to a figure of 8 turned

on its side and is reflected by the eight sided design of the Octelle diamond. This octagonal shape is very fashionable and is increasingly the choice of celebrities, having been made popular by the hit film Sex and the City.

The Octelle diamond has been specifically created for Ernest Jones by one of the world’s leading diamond cutters to enhance the infinite natural beauty of the stone and to represent everlasting love. This attention to craft and detail ensure that the Octelle jewellery (http://www.ernestjones.co.uk/webstore/browse/N/54+4294966... ) diamond jewellery collection is of the very highest quality. The symbolic nature of the eight sided diamond, representing the eternal nature of love, makes this diamond jewellery (http://www.ernestjones.co.uk/webstore/jewellery.do ) collection ideal for romantic gifts.

The Octelle Collection consists of 12 pieces including diamond pendants (http://www.ernestjones.co.uk/webstore/browse/N/56/ ), diamond earrings and
diamond rings, all set in 18ct white gold across a range of diamond carat weights. With 65 facets the octagonal diamond captures and enhances the
beauty and originality of the vintage inspired jewellery featured in this collection. Each piece of jewellery reflects the stunning octagonal shape of the diamond and carries the signature infinity symbol.

Each Octelle diamond (http://www.ernestjones.co.uk/ ) is independently certified with a unique serial number, assuring quality. The Octelle Collection is far more than a collection of jewellery, it is a bringing together of high quality design, materials and jewellery expertise to offer an original, stylish and evocative range of jewellery at competitive prices.

To celebrate and promote the launch of the extended Octelle collection, Ernest Jones has redesigned and strengthened the Octelle brand colour to a modern and vibrant purple, incorporating the beautiful octagonal stone along with the Ernest Jones and Octelle brand logos and the legends; ‘The Shape Of Unique Radiance’ and ‘Only at Ernest Jones.’

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery and diamonds, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of the Signet Group, the world’'s largest speciality retail jeweller.