Chinese Fast-food Industry Research Report 2008

PRLog (Press Release) - Sep 19, 2008 -
Chinese fast-food industry research report 2008
Description
   Selling point
The data of the report is quoted from the National Bureau of Statistics and some authorities such as relevant associations and our research center. With numerous interviews of experts and entrepreneurs in the field, the report is enriched with a large number of first-hand information and materials. It analyzed the China's fast-food industry concretely from aspects of overall catering industry such as supply chain, market competition and consumers' demand, introduced successful experience, pointed out existing harass and gave out effective recommendations.
   Summary of the report
"Fast food" is not a traditional Chinese conception.  It is the translation of "kuai can" that literally means "fast and convenient food" or "a quick meal". Traditionally, a certain kind of elegant and slow table manners is highly valued by Chinese people and it also represents "health" and "politeness". As a matter of fact, a successful transformation occurred in the structure of fast-food restaurants ---- from a dining place to a social communication rendezvous ----should be considered as the major element contributing to the boom of fast-food industry which is still lingering on the edge of Chinese market.

During 1980s -1990s, western fast-food giants began to explore the Chinese market in order to attract more Chinese consumers to try an absolutely different flavor. As a result, the awareness of Chinese consumers which was stronger than expected catalyzed a huge fast-food consuming country and a cultural phenomenon as followed. Then "Chinese-style" fast-food emerged. In the recent decades of years, with the acceleration of life pace, China's fast-food industry has been doubling its growth rate. In 2007, the overall scale of Chinese fast-food industry exceeded 200 billion RMB.
Table of Contents
1 Conceptions of fast-food industry
1.1 The fundamental conception of catering
1.1.1 The definition of catering
1.1.2 Classification
1.2 The fundamental conception of fast-food industry
1.2.1 The definition of fast-food
1.2.2 The function of fast-food
1.2.3 The characteristics of fast-food industry

2 The development of Chinese catering industry
2.1  Developing environment
2.1.1 Economic environment
2.1.2 Political environment
2.1.3 Social and cultural environment
2.2  Market overview
2.2.1 The status of development
2.2.2 Market scales
2.3 Analysis on public catering industry
2.3.1 The status of development
2.3.2 Analysis of development features
2.3.3 Analysis of the demands
 
3 The development situation of Chinese fast-food industry
3.1 The development of Chinese fast-food industry
3.1.1 Analysis of the development features of the fast-food industry
3.1.2 Analysis of the fast-food brands
3.2 Problems of Chinese fast-food industry
3.2.1 The misconception on the development of Chinese fast-food industry
3.2.2 The obstacles of the development of Chinese fast-food industry
3.3 Solutions
3.3.1 Analysis of the chain store mode
3.3.2 Analysis of the franchised chain store mode
3.3.3 Analysis of the advantages of the chain store mode
3.4 Analysis of the development profiles of Chinese fast-food industry
3.5 Analysis of the market competitions of Chinese fast-food industry
3.5.1 Overview on the competition pattern of Chinese fast-food industry
3.5.2 Analysis of the competition tendency of fast-food industry

4 Analysis on the western fast-food market
4.1 The status quo of development of the western fast-food industry
4.2 Analysis of the developing tendency of the western fast-food industry
4.3 Business strategies of the western fast-food industry
4.3.1 Analysis of its features
4.3.2 Analysis of the localized development strategies

5 Analysis of Chinese fast-food market
5.1 Analysis of the status quo of development of Chinese fast-food industry
5.1.2 Overview on the status quo
5.1.3 Analysis on the competition advantage
5.2 Analysis of the problems of Chinese fast-food
5.2.1 Problems of the management of chain stores
5.2.2 Problems of the standardization
5.2.3 Problems of the supply chain
5.3 Analysis of the Chinese fast-food market
5.4 Analysis of the developing pattern
5.5 Analysis of the market perspectives

6 Major fast-food enterprises in China
6.1 KFC
6.1.1 Brief introduction of KFC
6.1.2 Analysis of the operating situation of KFC China
6.1.3 Analysis of the marketing strategy of KFC China
6.2 McDonald's
6.2.1 Brief introduction of McDonald's
6.2.2 Analysis of the operating situation of McDonald's China
6.2.3 Analysis of the marketing strategy of McDonald's China
6.3 DISCO
6.4 Yong He king
6.5 Da Niang Dumpling
6.6 Li Hua  Fast-Food

7 Analysis of the development of Chinese fast-food industry
7.1 Analysis of the developing tendency of catering
7.1.1 Diversified development tendency
7.1.2 Scientific management tendency
7.2 Developing tendency of fast-food industry
7.2.1 Analysis of the mainstream tendency
7.2.2 Analysis of the assimilation tendency
7.2.3 Analysis of the overall industry
7.3 Recommendations on the fast-food industry
7.3.1 Marketing strategy recommendations
7.3.2 Developing pattern recommendations
7.3.3 Investment recommendations

Selected Charts
Chart total income of Chinese catering 2003-2008
Chart total income of Chinese fast-food industry 2003-2008
Chart several typical formations of Chinese fast-food industry
Chart a brief introduction on part of major fast-food enterprises in China
Chart consumer' s diverse requirements on fast-food
Chart the income of KFC China 2003-2007
Chart the income of McDonald's China 2003-2007

Companies Mentioned
KFC
McDonald's
DISCO
Yong He king
Da Niang Dumpling
Li Hua Fast-Food