FAIRFAX, Va., — George Mason University’s College of Education and Human Development (CEHD) has hired Marc Williams to serve as the chief marketing officer for the Center for Sport Management and CEHD. Williams, a veteran sports marketing executive is also a professional faculty member in the college’s sport management program.
In his new role at Mason, Williams will spend much of his time in developing marketing and fund-raising events, engaging faculty members in marketing discussions and bringing a new way of thinking to the college about how to share its stories. His high energy and talent in marketing will attract significant new attention to the quality programs within CEHD. Williams will also work closely with the Center for Sport Management in building its impact, reputation and funding.
“His leadership will certainly be a major influence on how we present ourselves to the region and the nation,” says Jeff Gorrell, dean of CEHD. “In the short time he has been here, Marc has already connected CEHD and the Center for Sport Management to high profile events. I am delighted to be able to add such a talented, dynamic person to the many talented people already in the college and in the sport management program."
Prior to joining Mason, Williams was most recently the brand director for athletic retailer Champs Sports. While at Champs Williams was responsible for the development and execution of national and international marketing plans and managed the company’s corporate sponsorships with the NBA, NFL, MLB and NHL.
During his career in sports marketing, Williams has also worked for Footaction U.S.A. as well as Reebok International. He is also the CEO of his own sports marketing company, Williams Communications, LLC.
“I am very excited to be working with Mason's bright students and the College of Education and Human Development administration, faculty and staff,” says Williams. “The university is innovative, entrepreneurial and dynamic and I look forward to working with them on the progressive initiatives they are already engaged in locally, nationally and internationally.”
A native of New Jersey, Williams received his undergraduate degree from William Patterson University. He also holds a Master of Science in Sport Management from the University of Massachusetts Amherst.
About The College of Education and Human Development
The College of Education and Human Development (CEHD) is a dynamic academic unit that provides leadership in the transformation of schools, organizations and communities. The college’s core values —collaboration, ethical leadership, innovation, research-based practice and social justice—guide its academic and scholarly activities. The college provides an ideal site for educational researchers and scholars who have an applied, collaborative orientation and an interest in preparing professionals for the challenges of the 21st century. CEHD is accredited by the National Council for Accreditation of Teacher Education, and all education licensure programs have been approved by the Virginia Department of Education.
About George Mason University
Named the #1 national university to watch by U.S. News & World Report, George Mason University is an innovative, entrepreneurial institution with global distinction in a range of academic fields. Located in the heart of Northern Virginia’s technology corridor near Washington, D.C., Mason prepares its students to succeed in the work force and meet the needs of the region and the world. With strong undergraduate and graduate degree programs in engineering and information technology, dance, organizational psychology and health care, Mason students are routinely recognized with national and international scholarships. Mason professors conduct groundbreaking research in areas such as cancer, climate change, information technology and the biosciences, and Mason’s Center for the Arts brings world-renowned artists, musicians and actors to its stage.
