Vancouver, BC - Ink Ad is a new Vancouver-based advertising company which provides marketers with a unique way of reaching the trendy and brand-conscious 21-34 demographic on a national scale. Ghazaleh Tehrani and Minna Van, partners of Ink Ad are pleased to announce the launch of Ink Ad. Ink Ad will officially launch on Friday September 26th with the launch party at Caprice Night Club.
“The weakening economy and the rising costs are creating a huge challenge for any marketer to stay ahead of the curve. When it comes to getting the most out of your marketing dollars, no other medium can match the face to face impact of a creative street promotion campaign” said Minna Van, partner of Ink Ad and co-founder of Urban Bella Marketing. “Positive interactions with a brand ambassador can provide a lasting impression that can be the basis for building brand loyalty. Another advantage provided by street promotion is its ability to precisely target very specific demographic or geographic areas. Ink Ad combines the above techniques and adds another innovative twist to the mix.”
Ink Ad is utilizing the traditional club entry stamp system to provide a novel advertising opportunity to companies. Imprinting a brand into clubbers’ wrists, which lasts until the next day and can be viewed by their peers, literally creates a lasting impression on the club goers. This can even be taken to another level of interactivity by incorporating a text messaging campaign into the stamp messages.
Ink Ad has focused on their extensive network of restaurants, bars and nightclubs all over Canada, which allows their clients to reach trendy young adults. Before the launching, Ink Ad has successfully signed with many major clubs nationwide, such as Republic, Modern, Caprice, and so on.
This Launch Party will be the unveiling of all Ink Ad has worked for in the past few months. Come on out and raise a glass with us! To RSVP for the launch party, simply text message “Ink Ad” to 889988. For the first time ever in Canada, we are using text messaging for RSVP.
When: Friday September 26, 2008 (doors 9pm till 3am)
Where: Caprice Night Club, 967 Granville Street, Vancouver, BC
* The launch party will feature live music by DJ Spryte and DJ DARYLO.
Business Inquiries:
Minna Van
Ink Ad
Office: 604.780.8540
Fax: 604.696.3745
mvan@inkad.ca
http://www.inkad.ca
For further information:
Megan Jung
Publicist
Office: 604.780.8540
Fax: 604.696.3745
pr@inkad.ca
http://www.inkad.ca
