In this second edition of the Southern Hemisphere grape supply and wine production report we take a look at the challenges facing the market, and answer questions such as: Are the prices of key grape varieties rising or falling? Where are new plantings taking place? And what role will consumer tastes and preferences play in the next few years?
For each wine producing country included in the report we provide:
A concise harvest report for 2007, supported by relevant data.
An assessment of the current grape supply, demand and pricing situation for key grape varieties and regions, supported by forecasts showing average grape price by varietal for each region, from 2002 to 2013.
Current and future production trends, including commentary on grower/producer relationships and limitations on supply and planting.
Chapter 1: Introduction – An overview of the markets, and the current issues affecting them.
Chapter 2: Australia - In the first edition of this report, all the debate was about how long Australia’s chronic oversupply situation would last – would it be as long as 2009, 2010, or even longer? But climatic factors have changed all that. As Australia languishes in the midst of a long-term drought, water levels in the Murray-Darling basin have dropped to dangerously low levels, sparking a national debate on the country’s future water supplies.
Chapter 3: New Zealand - New Zealand could have been custom-built for premium wine production. It is a relatively small wine-producing country – the record 2007 harvest only just topped 200,000 tonnes – but its predominant wine styles, Sauvignon Blanc, Chardonnay and Pinot Noir, have secured a premium positioning on international markets.
Chapter 4: South Africa - The production-related issues and challenges facing the South African wine industry in early 2008 are arguably the most complex in the Southern Hemisphere.
Projections for the past few years have suggested that, while oversupply of most red grapes will continue until at least 2010, white wines will start running short in the next year or so, with the situation becoming chronic by 2012. However, there are currently signs that this situation is changing, with neither the red wine glut nor the white wine shortage becoming as serious as was first thought.
Chapter 5: Argentina - The story of the Argentinean wine industry has been one of development and evolution for the past ten to 15 years, so how has this process of change equipped Argentina to cope and thrive in the global wine industry of 2008? Read more about this market with comment from Trapiche chief winemaker Daniel Pi, Finca Flichman’s Ricardo Rebelo and Jeff Mausbach, wine education director at Bodega Catena Zapata.
Chapter 6: Chile - Chile is relatively experienced at supplying wines to the international markets, having earned its spurs as a global player back in the 1990s, and with Chile’s producers exploring the entire country in an effort to discover new, cool-climate areas in which to source a greater variety of premium wines, it’s interesting to see how this market will develop.
Comment from winemakers, such as Concha y Toro winemaker Marcelo Papa and Errazuriz head winemaker Francisco Baettig are included in this chapter.
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