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Apollo DKV: A new trend in health insurance in Indian market

Apollo Group of Hospitals has made an entry into the health insurance market with its recent launch of the Apollo DKV on 8 August' 08, collaborating with DKV - Europe’s largest private health insurer, creating a new wave in health insurance market.

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PRLog (Press Release) - Sep 16, 2008 -
Apollo Group of Hospitals has made an entry into the insurance market now with its recent launch of the Apollo DKV. Collaborated with Europe’s largest private health insurer DKV, this venture may create a new wave in health insurance market. The make-public launch of this policy reads Apollo Group of Hospitals holding a 74 per cent share whereas German-based DKV holds 26 percent remaining stakes.

The main asset of this policy is to provide better access to healthcare and wellbeing along with adding a fresh trend to the country’s health insurance market as a whole. This policy also aims at enhancing its customer’s health by various preventive means and measures. The partnership of this venture accounts a handsome investment of Rs 108 crores. With such a huge capital investment, everyone is eager if this policy will be something fresh in the whole insurance market.

This joint undertaking between Asia’s largest group of hospitals and Europe’s largest health insurer may perhaps bring about a wind of change in health insurance market. Expected to roll out its products in the market late by middle of September, every insurance holder is looking forward to check if this one creates a brand new wave in the insurance market.

Apollo DKV covers products like in-patient hospitalization, personal accident cover, critical illness cover, overseas travel and health cover. Many user-friendly products for both individuals and groups are expected to be launched by this joint health insurance policy.

About The Apollo Hospitals group

Apollo is Asia’s largest group of hospitals. Also a pioneer and leader in healthcare and wellness in the country, the group presently owns and manages 42 large health care hospitals, 60 primary clinics and the largest retail chain in the country with over 600 pharmacies. The group has proved its excellence in treating over 14 million patients from 55 countries so far. Whether it is wellness and disease management, holistic medicine, clinical research, IT in health care as well as medical and paramedical education, the group has manifold interests in directing the Nation towards healthcare and wellbeing.

About DKV

DKV is Europe’s largest health insurer and one of the world’s top five private health insurers. It is also a member of the ERGO Insurance Group and thus a part of the Munich re-groups, one of the world’s largest reinsurers. DKV provides insurance coverage, healthcare services and medical care from one single source. The company is represented across Europe as well as in Asia.

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Quasar Media Pvt. Ltd. is a leading digital agency based in Mumbai & Delhi, India. Quasar is a joint venture between WPP Digital and SITG and is the largest digital marketing services in India.

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Contact Email:
Source:Mayur Sharma
Zip:122022
City/Town:Gurgaon
State/Province:Delhi
Country:India
Industry:Insurance
Tags:health insurance for family, , annual travel insurance policy, online health insurance plan
Last Updated:Sep 16, 2008
Shortcut:http://prlog.org/10117785
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