How-To Get Your Product in Holiday Gift Guides

PRLog (Press Release) – Sep 15, 2008 – Cassera Communications Offering Discount Holiday Publicity Package

Philadelphia, PA , September 12, 2008 – Cassera Communications announced today their special ‘Holiday Gift Guide’ package geared toward small and start-up businesses (online and brick and mortar). While many national magazines are past deadline for holiday issues, many regional magazines, newspapers, blogs, and tv/radio shows still seek submissions for their guides. Inclusion in these guides means putting forth time and effort to personally pitch each media outlet according to their requirements.
Holiday Gift Guides are advantageous for small businesses owners – they provide a great alterative to promoting products without spending thousands on advertising. However, getting recognition for products is no simple task. Editors are generally seeking a press release or press kit, and often request samples of the product. While the product is in itself ‘newsworthy’ for a gift list, it’s always helpful to tie in a unique angle to increase chances for exposure. Each gift list is unique and rules are stringent – no two pitches can look alike.
“Small business owners with ‘gift-appropriate’ products depend on the holiday season to generate the bulk of sales,” said Cassera Communications President Melissa Cassera. “We’re offering an affordable way to promote your product, and will put forth the time and effort to pitch your business to the appropriate media.”
The company is offering a ‘Holiday Publicity Package’ to business owners nationwide. The 6-week campaign includes a press release and press kit, often including a promotional sheet for the product and a company bio. It also includes all pitching to gift lists nationwide for the 6-week timeframe. Businesses have the option to continue at the discounted rate after the campaign ends.  Call (856) 816-3413 or visit  http://www.casseracommunications.com for information on the Holiday Publicity Package.

About Cassera Communications

Cassera Communications provides powerfully effective, yet practical solutions to help businesses win customers - and keep them coming back for more. Our strategies offer proven results, so you can feel optimistic that our solutions will work for you. 

Our methods do not include sales 'gimmicks' or 'cookie cutter' ideas - everything is customized to your individual company's needs. After consulting with our team of professionals, you will better understand characteristics of your industry and your customers - improving your marketing insights and increasing your chances for success! Please visit www.casseracommunications.com and contact us to start your publicity campaign.