Custom IDX Search Tools Give Brad Askren with McCoy Realty Group a Competitive Edge

PRLog (Press Release) - Sep 15, 2008 -
EUGENE, ORE. – IDX, Inc. is pleased to welcome Brad Askren with McCoy Realty Group LLC in Wichita, Kan. to the growing network of real estate professionals choosing to customize the search function of their website using IDX Broker software. This custom IDX solution is unique in that it extracts the raw listing data from the South Central Kansas MLS (SCKMLS) and formats in a manner that is displayed as an integrated part of Askren's website. Both search and results pages load quickly with the most up-to-date information from SCKMLS and appear homogenous with the rest of the site.

Clients viewing Askren’s site now have access to numerous custom IDX search tools and search categories to help them narrow down their results and find their ideal property. Clients can use IDX Broker to search the SCKMLS in five different ways; basic, advanced, map, address, and listing ID. Each of these five search methods house within them different forms of search criteria, which a client can save in order to receive prompt email updates as properties matching their specification on SCKMLS become available.

Before beginning their search, clients must register and provide information such as phone number and email address. An administrative log-in page gives Askren access to client contact information as well as saved search criteria so that he can follow up with new leads if he so desires. Other benefits provided by this administrative dashboard include statistical daily updates from the SCKMLS as well as site traffic reports detailing which of the pages on the website are receiving the most visitors.


About Brad Askren
“Brad Askren is best described as, “entrepreneurial”. In 2002 Askren ventured into the financing business and soon after launched a mortgage lending company and ran it for the next five years. He is driven by a combination of ingenuity and a firm belief in the merits of hard work. It may be an ethic he developed while growing up in a small Midwestern town. Or maybe Askren just likes to see what happens when you equip yourself with an undeniable belief in free enterprise and then see how far you can take it. Either way, as Askren pursues his own dreams, he’s committed to enabling others to live theirs. And he’s already logged nearly a decade of experience helping countless property owners and buyers do that very thing.”