“I wanted to create my own designer bag line and a shopping experience which reflected my passion for affordable design,” said Rashida Kapida, designer and owner of Black Tangerine (http://www.BlackTangerine.co.uk). “I wanted shoppers to have a range of designer bags and other products that are constantly changing and keeping pace with the very latest in fashion trends,” she emphasized. “The Black Tangerine brand will always deliver exceptional quality at an affordable designer bag price.
A new collection of Black Tangerine designer bags is launched every season. Rashida personally designs and oversees her designer bag range and personally selects the other individual pieces of designer jewellery, fashion handbags and gift items.
“These are all pieces that I would want to carry and wear myself,” said this creative designer and entrepreneur, who graduated from the London College of Fashion in 2002. “I wanted to create and sell designer bags and accessories that are original, colourful, unusual, funky, modern, fashionable, intriguing and of course memorable just like the name I chose for my company.”
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About Black Tangerine (http://www.BlackTangerine.co.uk)
Rashida Kapadia, who graduated from the London College of Fashion in 2002 as a fashion designer, created Black Tangerine in November 2006. The company’s new E-commerce site showcases Kapadia’s own Black Tangerine brand of designer bags as well as a carefully edited selection by other designers. It is a venue for global fashionistas who want the in thing and the next thing in designer bags and accessories. The company is based in Harrow, Middlesex about 10 miles from London.