In a major revision to its code of conduct, the Pharmaceutical Research and Manufacturers of America has revised its PhRMA code, banning the distribution of non-educational branded leave behinds. "This updated code fortifies the our companies' commitment to ensure their medicines are marketed in a manner that benefits patients and enhances the practice of medicine," explained Billy Tauzine, president and CEO of PhRMA in a statement announcing the changes.
The new code promises to have immediate on pharmaceutical sales reps. One of the biggest changes is the prohibition of handing out non-educational items like pens, pads, and mugs with a company or drug logo. Although such items tend to have minimal value, PhRMA notes that gifts “may foster misperceptions that company interactions with healthcare professionals are not based on informing them about medical and scientific issues.” The revised code also discourages pharmaceutical sales representatives from offering meals in restaurants to physicians and other healthcare professionals. Meals provided in the physician’s office when combined with informational information are still permissible. The new guidelines strengthen earlier admonitions that pharmaceutical companies should not provide entertainment or recreational benefits.
Another new provision will directly impact pharmaceutical sales rep training. Representative should be sufficiently trained about laws, regulations and industry codes of practice that govern interactions with healthcare professionals, according to the revised code. PhRMA suggests that companies assess reps periodically about the new standards of conduct and take actions against reps who do not meet the guidelines.
PhRMA is also asking pharmaceutical company CEO's and compliance officers to certify each year that they have proceses in place to comply with the code of conduct. PhRMA even suggests that companies should look to hire outside firms to verify that they have processes in place.
