Follow on Google News News By Tag Industry News * Obama * More Industries... News By Location Country(s) Industry News
Follow on Google News | Collarfree.com Launches an Online T-shirt Contest to Keep Politics PositiveCollarfree.com, a San Diego based e-commerce and collaborative design community, announced the launch of a “Keeping Politics Positive” contest to spark involvement in the 2008 elections.
Graphic designers around the world submit stylish, pro-candidate t-shirt designs into Collar Free’s voting system on a daily basis. The public votes on their favorite shirts for either Obama or McCain.Then the shirts are ranked and displayed based on their win percentage, calculated by totaling the positive votes for each design. The founders Jimmy Hendricks, 27, and Patrick Dillon, 29, call the process “Democratic Design”. “We wanted a way to promote the election but stay true to our company values. Our company slogan is Fashion for Independent People and one of our core values is positivity, so we chose the campaign name, ‘Keeping Politics Positive’.” – Jimmy and Pat The company is awarding a $250 cash prize to designers of the top Obama and top McCain shirt plus a 10% commission on any designs sold. Collarfree.com is leading a trend among online communities called “Crowd Sourcing”. Collar Free posts competitions for designers from around the world and allows the public and consumers to select the products they love best. This innovative design process increases demand, reduces risk, and engages customers, frankly because it’s fun. In a recent NPR broadcast, MIT professor Eric von Hippel, an expert in innovation management, says online design is becoming a substitute for in-house research and development while voting takes the place of conventional market research. "This is really the biggest paradigm shift in innovation since the Industrial Revolution," The “Crowd-Sourcing” Collarfree.com is a San Diego based company founded in April 2008 with revenue from e-commerce and b2b services providing custom design for companies. For more information visit http://www.collarfree.com or Contact: Jimmy Hendricks, jimmy@collarfree.com, 619-795-2993. # # # Online design competition and clothing brand based in San Diego, CA. Founded by Jimmy Hendricks and Patrick Dillon in April 2004 End
Account Email Address Disclaimer Report Abuse
|
|