For many years, the search engines have shown how banner advertising can function and directly address the target groups physicians, dentists and chemists. The numbers speak for themselves: The portals register over 80.000 listed, daily updated events and 750.000 page impressions per month.
Up to now, especially for most small businesses, online advertising has been a tabu. The reason: Creating advertising material, starting and supervising campaigns and bargaining with marketing agencies for prices, placements and positioning, is very time and budget-consuming.
“We offer a real surplus value for event organisers. Not only can they publish their events free of charge on our websites, moreover, by the means of banner advertising, we create the excellent possibility for providers of continuing medical and dental education to address their target groups directly“, Matthias Haack, Managing Partner of WEFRA explains. “With over 15.000 users, our Englisch and German search engines are the no. 1 databases in the healthcare segment. Publishing events and placing online advertisements on our search engines guarantee organisers maximum target group-affine success“, Haack continues.
Due to over 50 years of expertise and 10 years of Internet competence, both congress databases are not only the no. 1 amongst physicians and event organisers - www.medical-
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September 2008
Press Contact:
WEFRA Publishing
Gesellschaft fuer Print- und Online-Medien mbH
André Oltersdorff
Mitteldicker Weg 1
63263 Neu-Isenburg (Zeppelinheim)
Germany
Phone: 0049 69 69 50 08 52
Fax: 0049 69 69 50 08 27
E-Mail: ao@wefra.de
Internet: www.wefra.de
