Arcadia, CA – People want to feel confident that you can help them. Their first glimpse of measuring your capability is by talking with their co-workers, friends and family. Most conversations start casual, but always ends with something like, “so how did you like your agent; did you get a good deal”.
Referrals are always being discussed, because someone is always asking, “do you know someone who can …” Referrals are a natural part of most buying and selling decisions, hence a lot of people presume that if my friends, whom I trust, likes it, I will like it too. I.E., if my friend got a good deal, the agent can get me a good deal too.
Referral Management & Tracking should be a standard part of your lead generating process. For each referral received, you want to know the contact info of the referral, as well as the contact info of the person providing the referral. You should also note any referral fees, promises and situations.
There are a number of ways and sources for generating referrals; including neighbors, church friends, club friends, personal trainers, vendors, etc. Of course the traditional sources like past clients and family should also be used.
“Today with the vast appeal of social networking, you can really get creative when implementing a referral generator”, states Jerry Franklin, Marketing & Sales Executive with Technology Mix, the creators of the Realty Broker Office software. “When you have solved someone’s problem to their satisfaction, they are happy to let others know. The important thing is that you ask them for the referrals. And of course remember to say thank you.”
As with any lead generating system, be sure to follow-up. Make notes about important conversations, meetings, to do items, and be clear on the readiness status of the referral.
More information about referrals and managing referrals can be found on the company’s website at www.RealtyBrokerOffice.com and by calling Technology Mix at 866-459-4597 x252.
