Conti
CHARLOTTE, NC---– Bad Boy Tires.com ( http://www.badboytires.com ), a nationally recognized online tire retailer, has added Continental Tire to enhance its brand strategy for online tire sales. Bad Boy Tires.com is headed up by Jim Seidel, the former Director of Sales for Continental Tire North America.
“We are growing our online tire sales business very rapidly and our customers are increasingly requesting tires that they had on their new vehicles as original equipment. As the former director of sales at Continental I know first-hand the strength that the brand enjoys at the O.E. level”, said Jim Seidel, CEO and president of Bad Boy Tires.com.
Bad Boy Tires.com began phasing in the Continental brand just recently. The company is now rapidly adding the Continental original equipment marketing lines first and then moving on to the popular replacement lines and sizes. The plan is to have 80% of the Continental brand online and for sale for Bad Boy Tires.com consumers by the end of 2008.
Mr. Seidel’s record and experience with Continental tire is well documented. As a turn-around expert in sales, management and corporate restructuring, he was instrumental in helping turn their passenger & light truck division around from a financial deficit to today’s record profits. “I traveled the world with Conti visiting customers, end users, auto manufacturers as well as initiating the first winter tire sales program directly from Finland in the Arctic Circle. What I learned about Continental tire is that people believe in the brand all over the world. Adding Continental tires into Bad Boy Tires.com is a very special moment for my company and our Bad Boy Tires.com customers”, stated Mr. Seidel.
The company has also instituted a special “free shipping” program for its online customers in their home town of Charlotte, North Carolina. Customers can visit http://www.BadBoyTires.com for more details on this program as well as to browse the Continental tires the company has available for sale online.
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