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Follow on Google News | RSW Managing Director Set to Speak at National Marketing EventMark Sneider will Present Three “C’s” of Successful Pipeline Building at Marketing Communications Agency Network Event
By: Reardon Smith Whittaker The MCAN is a group of committed principals of advertising agencies and marketing communications firms throughout the U.S. and Canada. The network serves consumer, business-to- Sneider will speak about the three “C’s” of agency new business development and lead generation, focusing on the importance of consistentcy in outreach, messaging and methodolgy. “Following the three “C’s” is particularly important in today’s economy. With fewer opportunities and more agencies knocking on the same door, selling the way you always have it isn’t going to win the big contract,” Sneider said. The MCAN meeting will be held Sept. 18-20 at the Sheraton Four Points Hotel in Asheville, N.C. For more information about the event, please visit www.mcan.com. Media Contact Allison Brinkman Eisen Management Group 859-291-4302 Allison@eisenmanagementgroup.com # # # About RSW Reardon Smith Whittaker (RSW) is a lead generation and business development consultancy that serves its marketing services clients to help enhance the value of their business and brand. The primary aim is to identify qualified leads for clients, set meetings on their behalf, and help them better position themselves in the market. RSW only works in the marketing services space. RSW brings extensive marketing expertise, an unsurpassed depth of business development insights and techniques, and a market-proven methodology to help our clients improve their stature in the market. End
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