MCL and Distinctive Assets Joined Forces For Summer of Stars Malibu Beach House Party

Sept. 9, 2008 - PRLog -- Los Angeles, CA -- Los Angeles-based Motor City Legends (MCL), the latest fast-rising force in the premium casual wear market jumped the bandwagon with niche-marketing gurus Distinctive Assets and other local companies to bid farewell to summer with the final event in the 2008 Summer of Stars Malibu Beach House party series.

Held Saturday, August 30th, the green, fun and fabulous “insiders’ party” brought out the best of Hollywood’s elite. Celebrity attendees/fans of the clothing include David Alan Basche, NBC’s Lipstick Jungle with wife Alysia Reiner, Lifetime’s The Starter Wife; Jade Cole, cycle 6 finalist of CW’s America’s Next Top Model; Taylor Dayne, singing sensation; Slade Smiley, Bravo’s The Real Housewives of Orange County/ Date My Ex; Meredith Monroe, Melrose Place; Mary-Margaret Humes, Dawson’s Creek; Linda Thompson, mother of Brody Jenner; Kim Coles, E!’s Chelsea Lately; Brandon Molale, Dodgeball; and Page Kennedy, Showtime’s Weeds, amongst a host of other influential media professionals, and local trendsetters and tastemakers alike.

“This was a fantastic opportunity for Motor City to reach an audience that perhaps it hadn’t touched before,” said Thom Vest, founding partner and CEO of 0Three Media. “Great things can come from this to take the line to the next level.”

For 4 hours, guests mingled; talked shop and ooh-and-ahhed over items from several companies at the event. Samples from MCL, as well as soon-to-be re-launched Fresh & Famous, another product line of MCL’s holding company Trendy Rags, Inc., was showcased at the event.

Elevation Photography was on-hand to capture the day’s highlights. Official event photographs are available at www.elevationphotos.com.

MORE ABOUT MOTOR CITY LEGENDS (MCL)
Established in December 2007, Downtown Los Angeles-based Motor City Legends (MCL), a product of holding company Trendy Rags, Inc., has redefined the Motorcycle culture saturated in today’s fashion. Specializing in one-of-a-kind, vintage and rock-inspired tees, thermals and hoodies, MCL flirts with classic biker elements that include skulls, wings and roses by adding its own modern twist. Currently, items are sold in such high-end boutiques as Metro Park USA, Electric Ladyland, Scottsdale Jean Company and the like. With a strong and ever-growing customer base, MCL has proven in less than one year’s time to be a
dominant player in the upscale casual wear market. For more information, visit www.trendyrags.com.

MORE ABOUT DISTINCTIVE ASSETS
Established in 1999, Distinctive Assets is a full-service entertainment-marketing agency focused on celebrity placement, public relations, and corporate and personal gifting, but is most noted for spearheading the notion of award show swag at such events as the GRAMMYs, Tonys and American Music Awards. For more information, visit www.distinctiveassets.com.

# # #

In less than one year's time, MCL has already proven to be a force in the upscale casual wear market. With sales skyrocketing, the rocker-inspired brand infuses a fresh take on classic skull, wing and rose elements saturated in today's fashion.