PRLog - Sep. 8, 2008 - LOS ANGELES -- New York, NY - Don’t be surprised when you begin seeing desk and laptops with a bright red, smiling mouse head connected to its USB port. It’s the latest collaboration between Deadmau5 and technology new-comer Aderra Inc.
Deadmau5 USB Flash Drive
Toronto DJ phenom Deadmau5 turned to Aderra Inc when he was trying to find a new way to reach his fans. His search resulted in a bright red smiling Deadmau5 head loaded with Deadmau5 and Ergophobia content created by Aderra Inc “Live Events in a Flash”™. http://www.aderra.net
Deadmau5 used Aderra’s recording and duplication platform for his live performance in New York on July 18th at the Fillmore. Immediately following the Ergophobia sponsored event, attendees were handed a whimsical mouse head that contained a live recording of his DJ set along with additional marketing material from both Deadmau5 and Ergophobia all on an easy to use flash drive.
“ We worked directly with Deadmau5 to exactly replicate the signature mouse head mask he wears in a USB flash drive. Along with the live music recording and hilarious videos of Deadmau5 in London and Miami, sponsors Ergo Phobia included computer wallpapers of the latest designs from their clothing line.” – Ed Donnelly, President http://www.aderra.net
In addition to “Live Events in a Flash”™ technology, Aderra has been making waves in pre-loaded content delivery as well. Aderra USB flash drives were recently summoned as a branding vehicle for Sony Television Entertainment which used the platform to deliver a Seinfeld branded USB wristband pre-loaded with Seinfeld content. The Seinfeld wristbands have been passed out across the country to college students nationwide with hopes of introducing the brand to a new fan base.
It’s been apparent for several years that advertisers are aware of the power of the Internet. Aderra Inc. USB flash drives now offers advertisers a way to capture offline users and deliver them directly to the content and online destinations of their choice. http://www.aderra.net
Deadmau5 immediately understood the power of Aderra’s USB technology platform and jumped on the opportunity to promote his live performance as well as his sponsor Ergophobia.
Aderra Inc. provides an innovative way to capture the "once in a lifetime" experience of live shows, sporting events, conferences, government and public assemblies and immediately deliver it to fans or attendees after the event. Aderra is on the cutting edge of content delivery with the use of their "Live in a Flash"™ USB technology. For more information, visit http://www.aderra.net or http://www.aderra.co.uk
Trademark ownership is indicated by the symbol ®, however, for the sake of brevity it is omitted during the story.
V.P. of Marketing
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Aderra provides a new technology platform which captures the "once in a life time" experience of live shows and delivers it to attendees immediately after the event on USB flash drives. For more information, visit www.aderra.net