Utrecht (NL), Breisach (DE): takeMS joins OpenICEcat to provide their channel partners in Europe with free multilingual product information. With this move takeMS intends to improve its visibility in the channel of its memory products (like DDR memory, hard disk drives, flash memory, and MP3 players). ICEcat's editors take care of producing data-sheets and product relations between takeMS products.
“Online shops not only want images and specs of a product, but also want to provide their customers with advises on alternatives or extra options.”, says Mr. Martijn Hoogeveen, CEO of ICEcat.
Edmund Dägele, President & CEO, expects “the worldwide and free online product catalog ICEcat to be an effective platform for resellers and end-users alike, to find the needed product information easily. The clear layout makes it easy to search for the desired items. We are convinced that this concept will give positive results and look forward to the co-operation”
Based on the experiences with the other 144 sponsoring brands in free Open ICEcat, the expectation is that the visibility of takeMS in the channel with at least double in the coming months. Currently there are on an annual basis almost 280.000 requests for takeMS product information from the 1000s of ICEcat users. It would mean that this number is expected to grow to at least half a million annual product requests.
