Gendusa, a sought-after marketing expert, bootstrapped her way to success in the spirit of true entrepreneurialism, creating PostcardMania – ranked as the nation’s fastest-growing direct mail postcard marketing firm by Inc Magazine. Joy began PostcardMania in 1998 with no capital injections of any kind, only a computer and a phone. Almost ten years later, Joy is still sole owner of the Clearwater, Fla. firm that boasts revenues of nearly $19 million, prints 4 million and mails 2 million postcards weekly representing 31,000-plus customers in more than 350 industries.
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