Experiential, a Singapore based corporate training company offering public workshops and in-house training services, plays Santa this September, by helping retailers and FMCG companies enhance customer service, branding, and effective communication for the fourth quarter holiday sales.
With a slowing economy and new retailers entering the Asian market, it is vital, now more than ever to have knowledgeable and competent sales associates serving customers. Brands, new and old, must have a coordinated branding and service campaign if they are to maintain or grow market share.
In a climate of declining retail sales, it takes more than a pretty face and pleasant personality to win shoppers over. Sales associates need to overcome consumer resistance to open a sale, be savvy in their product knowledge and posses good verbal and non-verbal communication skills as well as cross cultural sensitivity and know how to maximise sales by upselling with add-ons.
With fewer dollars to spend and increasingly discerning shoppers to deal with, retailers need to ensure their staff have the skill set and tools to be their best this holiday season. Trained sales staff are more confident and relaxed and become better employees as well. It’s a win-win-win situation for employer, employee and the customer. Experiential is poised to support retailers in training their staff to be at the top of their game before the holidays are upon us.
Founder and Corporate Trainer, Pamela Wigglesworth saw the opportunity to use her knowledge and 20+ years experience in apparel, retail & manufacturing to develop training courses which benefit retailers, SME’s and start-ups when she began conducting trainings in 2001.
“The training methodology is all about hands-on learning. Participants gain value by actively engaging in role play exercises, group discussion, worksheets and other participatory activities. When people are engaged in the process, there is more retention of the training” said Ms. Wigglesworth.
Companies can give their staff an early present this month by training them to be their best and in turn businesses will reap the best gift of all, a hefty bottom line.
For more information about Experiential trainings and workshop, visit www.experiential.sg or call +(65) 6241 9834.
