LicenZing LLC today announced it has been selected as the public relations and marketing agency of record for the denim brand Fiorana®. LicenZing will develop and cultivate the Fiorana® brand through print media, social and viral marketing, grass roots events and product placement.
Headquartered in suburban San Francisco, LicenZing LLC, has quietly become THE boutique shop for lifestyle brand marketing, PR and licensing. LicenZing works with a select range of clients in areas such as fashion, music, innovation, and lifestyle brands. LicenZing was recently awarded the Hispanic Business Entrepreneur of Northern California Award by TV conglomerate Telemundo®.
Fiorana Inc. was founded by Mike Braden and Juliana Ramirez in April 2006 to address the need for a popular Latino designer cut jean. The designs and fits are custom created to truly fit and compliment the curves of the Latina body. With a soft launch in 2007 Braden became aware that the Fiorana® fit was right and that his target consumers, women 18-28, loved the jeans. Fiorana® is now poised to launch at retail in a significant way. Fiorana® is currently targeting a national launch of its denim line for the Spring of 2009.
“After diligent research we are thrilled we chose LicenZing LLC to be our marketing and PR agency,” says Mike Braden, President of Fiorana Inc. “Fiorana® denim is primarily targeted to the Latina consumer and we feel that LicenZing is uniquely suited to reach out and deliver the right message to help make Fiorana® the “go to” brand for our target market.”
“We are very pleased to be chosen as the agency to work with Fiorana, Inc,” commented Molly Robbins, President of LicenZing. “We are ready and delighted to establish a denim brand that the Latina consumer will be excited to wear and that endures the test of time.”
