Webtogs and Icebreaker join forces in wooly deal

Aug. 28, 2008 - PRLog -- Webtogs, the outdoor gear and clothing e-commerce site, is pleased to announce that the major brand Icebreaker has become an official partner and will be supplying the company with it’s full range of unique clothing.

Icebreaker started in snowy New Zealand in 1994, after discovering the unique properties of fine 100% merino wool and having a desire to create something natural and technical for the outdoor market. Icebreaker is now the largest outdoor clothing brand in Australasia, thanks in no small part to top UK distributor Corry Taylor.

James Balmain, Webtogs CEO, commented: “Icebreaker has sewn up the market for Merino wool products and are a phenomenally successful brand.   We’re really happy to start supplying their range of base layers, t-shirts, and underwear for men and women.”

Starting from August 2008, an initial range of Icebreaker base layers and underwear will be sold through the Webtogs site for both men and women.   As always, Webtogs display each product with high resolution multi-angle photography, provide top class customer service, and have an industry-renowned Zero Hassle returns policy for people to order different sizes in the Icebreaker range and return them with no questions asked if they don’t fit.

To check out the full range of Icebreaker Merino Wool products that Webtogs are selling for winter 2008, visit:   http://www.webtogs.co.uk/Icebreaker/
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About Webtogs
Webtogs, the outdoor gear and clothing e-commerce site, is a young startup that began life in early 2008 selling a wide range of products in the aspirational outdoor lifestyle space. Founded by seasoned e-commerce entrepreneurs Philip Wilkinson (shopgenie, kelkoo uk) & James Balmain, it has gone on to sign up every single major outdoor brand in that time, including Icebreaker, North Face, Keen, Mountain Equipment and Berghaus. The Webtogs motto is to “do the basics right”, via 1st class customer service and Zero Hassle returns - letting people buy products in different sizes and sending back the ones that don’t fit. This is combined with multi-angled, high resolution images of each product and an option to offset the carbon on every delivery. The market is growing at a rate of 8% per year, and is currently worth over £1.2Bn annually.
http://www.webtogs.co.uk/help/all_about_Webtogs.html